AI intake for law firms · Development
Enquirly answers enquiries for law firms day and night. I designed the motion and the small interactions, then built the whole site, so the page shows the product working instead of describing it.
01 · Show, don't tell
Most product sites open with a screenshot. Here the chat box runs itself: a question goes in, the pill qualifies it, a line draws down and the lead lands on top of the table. In five seconds a law firm sees the whole promise. Then the box is theirs to try.
02 · Personality
The bot is live SVG and its eyes follow your pointer. It costs almost nothing to run, and it makes an AI product feel attentive instead of cold, which is exactly what someone with a legal problem needs.
03 · Motion as explanation
Questions pop in one by one, the visitor answers, the profile fills itself in. The timing follows a real conversation, so the motion teaches the flow instead of decorating it.
04 · Proof
A contact card appears with a Just now tag and a note from Enquirly. Watching the record land says more than any line about integrations.
05 · Trust
Before asking for a number, the bot asks permission, the visitor says yes, and a receipt stamps in. For law firms compliance is the real fear, so the design turns it into a visible, calm moment.
06 · Hierarchy
An urgent matter arrives in red with one clear call button. Colour and order do the triage before anyone reads a word.
07 · Delight
Keep your pointer up and to the right and the footer bot lights up three rays, and they stay. Nobody needs it. The few who find it remember the brand.
The whole site
Every piece above lives on one page. Scroll through the real site here.