01 · First look
The argument starts moving
The deck opened on a flat page of text. The site opens on a warm, moving gradient and three short promises, so the reader knows in one look who this is for.
02 · The problem
A bucket that actually leaks
The deck said businesses are leaking leads. On the site the leads really fall through the bucket, over and over. You feel the waste before you read a single number.
03 · The numbers
Weak against strong, side by side
The two opt-in columns sit next to each other while the headline keeps changing: fewer clients, wrong clients, no clients. Same data as the deck, but now it lands as a consequence.
04 · The answer
The bucket fills back up
The fix uses the same picture as the problem. This time the leads stay in, so the solution reads as the exact opposite of the pain.
05 · Warmth
Characters instead of bullet points
Each benefit gets a small illustrated character doing the thing, and the James Clear and BJ Fogg proof slides in after. It keeps a dense topic friendly.
06 · The process
Four weeks, built as you scroll
The bars rise one week at a time as you scroll, just like on the site. The work feels short and concrete, which lowers the fear of saying yes.
07 · The ask
End on the next step
The page closes on a bold orange call to action and a moving wordmark, so the last thing a reader sees is exactly what to do next.